Posted on 13. Apr, 2010 | Author: Admin
It’s hard to excel at everything and still operate as efficiently as possible (as much as we’d like to!). And this realisation is what leads many companies into the market for a relationship with a web partner. If you’re in the market for the first time – or the first time in a while – then it’s ...
Posted on 23. Mar, 2010 | Author: Admin
Do you know that your customers are talking about you – so how does that make you feel? Social media has finally landed and it marks the beginning of something new. Social sites like Facebook have drawn a critical mass of consumers and in fact according to website tracking company Hitwise “Facebo...
Posted on 11. Mar, 2010 | Author: Admin
When it comes to email marketing, every second counts. You only have a very short time to capture your customer’s attention and keep it. On average, it takes someone a third of a second to decide whether they are going to open an email, three seconds to see if there is something of interest, and ...
Posted on 07. Jan, 2010 | Author:
• Social Media: Marketers will demand better ways to manage and measure the impact of earned media – the additional unpaid exposure a brand gets when consumers share about the brand online. Search will get more social in several ways: by including real-time content in results. • Video: Furt...
Posted on 22. Dec, 2009 | Author:
With Imagination wishes you a Merry Christmas and a Happy New Year. Our offices will be closed over the holiday period from Wednesday 23rd December to Wednesday 6th January. See you in 2010.
Posted on 01. Dec, 2009 | Author:
Moving more of your marketing budget online is a wise decision, because the internet is where your customers are heading. There is no difference between the real life and the digital life, its the same thing. Deciding what to do with your marketing budget can be a challenge when a strong return o...
Posted on 02. Nov, 2009 | Author:
“If you build it, they will come.” Unfortunately, this maxim isn’t one that applies to websites. Bringing traffic requires time, effort and patience. I’m a big believer in search engine optimisation (SEO). Good keywords and page headings are essential to be sure that Goog...
Posted on 30. Oct, 2009 | Author:
So where to start? From blogs to forums, web based features and mobile applications, there are a daunting number of directions in which to head. Your imagination is the limit however, you’ll probably soon hit on questions of budget. Luckily, one of the key points is to realise that a large ...
Posted on 04. Sep, 2009 | Author:
As the internet continues to adapt, reaching more people in more ways than ever before, your website will play a bigger role in your overall success. As a company or business owner, how can you be sure you’re making the most of your website? It’s a first point of call: the most easily...
Posted on 24. Aug, 2009 | Author:
Amazingly, around 60 percent of SMEs are yet to have a convincing presence online so here are some thoughts to help you to build and grow your business online. With millions of consumers daily searching online for products or using the internet to research a business before making a buying decisi...
Posted on 24. Jul, 2009 | Author:
As large and small retailers alike brace themselves for the impact of the financial downturn, some are finding unexpected success through their internet strategy. In the lead up to Christmas last year, online traffic nearly doubled over the previous year as customers carried out research, sourced...
Posted on 24. Jun, 2009 | Author:
The first step in evaluation is to identify what needs to be evaluated. The aspects of your website listed below and accompanying questions provide a starting point in this process. Examine each of the aspects listed and determine if it applies to your website and whether it should be subject to ...
Posted on 24. May, 2009 | Author:
Over the past six months, how have you altered your spending habits? Have you put off purchasing until the economic climate seems more positive or are you just more focused on finding the best deal? Whatever the financial state of the nation, research shows Australians are still spending. In fact...
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