“If you build it, they will come.” Unfortunately, this maxim isn’t one that applies to websites. Bringing traffic requires time, effort and patience.
I’m a big believer in search engine optimisation (SEO). Good keywords and page headings are essential to be sure that Google, Bing and Yahoo know who and what you are.

Partnering with other brands and linking between your sites is a great way to increase your page-rank at the same as time driving interested traffic to your site.

Targeted banner advertising on the sites that your audience generally visits, whether that’s ninemsn, news.com.au, smh.com.au or something much more specific, can help, but in today’s saturated landscape (with its cynical, media-savvy consumers) it can be difficult to stand out.

Using Google Adwords is another way to drive traffic to your website. By carefully selecting a few keywords you can cost effectively attract your target market to your website? Adwords reports can also be added directly in your Google Analytics reports to provide comprehensive reporting.

What’s more effective is often trying to reach your customers in non-traditional ways. Becoming an expert blogger or opinion leader in your industry can help establish a profile.

Offline, promoting your web address through your packaging, signage, press releases, business cards, vehicles (indeed almost anywhere it will fit!) puts it at the centre of your identity and brand.

New and interesting web-based features, especially industry firsts, can also generate buzz for your brand. At the moment, mobile applications such as those for the iPhone are proving hugely popular. Not only are they a great way to reach your customers, but they’re also a means of gaining attention at the same time as setting your business apart.

Need some help promoting your website? Please contact Derek Nash for some free advice