Moving more of your marketing budget online is a wise decision, because the internet is where your customers are heading. There is no difference between the real life and the digital life, its the same thing.

Deciding what to do with your marketing budget can be a challenge when a strong return on investment from every dollar you spend is critical. And while it may be hard to see today’s uncertain economic times as a moment of opportunity, the good news is that marketers have something at hand which they didn’t during past downturns: the web.

The internet has changed the way we socialise, do business and get information; it is also fundamentally changing the way we shop. There is no slowdown in consumers’ adoption of the digital world.

Today, online is where the customers are. According to ACNielsen, almost 92 percent of Australians have home internet access, and 34 percent are online at work. Australians now spend more time on the internet than on any other medium – an average of 16.1 hours each week, followed by 12.9 hours watching TV and 8.8 hours listening to the radio.

According to ACNielsen, more than 11.9 million Australians use Google each month and almost three quarters of Australian internet users shop online. e-Marketer (US based online marketing company) forecasts annual online sales of more than $31 billion nationally by 2011.

This change in consumer behaviour represents an opportunity for growth for most marketers, so it makes sense to move your marketing budget accordingly.

Need some help with your emarketing activities? Please contact Derek Nash for some free advice.