The first step in evaluation is to identify what needs to be evaluated. The aspects of your website listed below and accompanying questions provide a starting point in this process. Examine each of the aspects listed and determine if it applies to your website and whether it should be subject to evaluation. This list is not complete but it should some food for thought.

Strategic issues: How else can we use the Internet to improve profitability?

Management: Do we have an up-to-date and appropriate website strategy, policy and procedures? Are we using email responsibly?

Content and features of the website: Is the quality and scope of content and its maintenance as good as it could be?

Revenue: What else can be done to generate revenue via the Internet?

Efficiencies and cost savings: How else can the Internet be used to cut business costs?

Marketing and promotion: Are we doing enough to promote our Internet services? How could we do it better? Are we using it effectively enough to manage customer relationships? Are we using targeted email correctly and avoiding spamming?

Supplier/distributor management: How can our use of the Internet improve the way we manage our suppliers/distributors?

Distribution: How else can we use the Internet to help distribute our services and products?

Budget: Is the e-business operating to budget?

Competitors: What are our competitors doing online and what can we learn from it?

Resources: Is sufficient time and money allocated to maintaining our e-business?

Website usability: Is our website easy to use? Does it make it easy for people to do business with us?

Technical issues: Is the website speed and reliability appropriate, and our connection to the Internet fast enough?

Do need some help? If so, please contact us at With Imagination we’d love to hear from you.