Over the past six months, how have you altered your spending habits?

Have you put off purchasing until the economic climate seems more positive or are you just more focused on finding the best deal? Whatever the financial state of the nation, research shows Australians are still spending.

In fact, retail sales are up 6 per cent compared with the same time last year, according to the Australian Bureau of Statistics. With retail sales rising for the third consecutive month, the sector is showing positive signs of resilience.

While spending remains strong, other crucial consumer behaviours are strengthening, too. The fact is that today’s prudent shoppers are researching their purchases more widely than ever before. Indeed, consumers are searching online and making their purchasing decision long before they enter the physical store.

Online is playing an increasing role in shoppers’ decision-making process. Great television commercials inspire consumers to search for more information online. As shoppers consider their potential purchases, compare brands, features and even colours, they use online sources to guide them.